Training Program

It's about to get REAL!

Results through 


Accountability & 

Lifestyle change 

REAL Athlete 

REAL Athletes have the ability to talk to Jay Taylor, owner of Jack City Fitness. Any questions you have will gladly be answered to help you reach your fitness goals. Also, on Beyond the Whiteboard, you are surrounded by a community of people to hold you accountable.

- Daily Training Plan -

REAL Athletes are given a complimentary Beyond the Whiteboard account to track workouts. When you enter the gym you will know your warm-up, exercises, sets, reps, rest, cool-down and recovery. Take the guesswork out of your routine and start receiving the results you deserve!

- Elite Training Facility -

Every month, REAL Athletes receive a Private Consultation to monitor progress. During your consultation, we will update your measurements and assess weight, body composition, lean body mass, and fat mass. It is imperative you track your results and adjust your program as needed.

- Unlimited Support -

- Monthly Consultation -

Your Program Includes:

REAL Athletes have access to the best training facility in the Treasure Valley, Jack City Fitness. Clean, private, and state-of-the-art equipment: Racks, Platforms, Dumbbells, Kettlebells, Cables, Turf, Sleds, Rowers, WoodWay Treadmills, VersaClimbers, and more!

Only $75/ Month

I created REAL Athlete to share with you what I have learned from over a decade in the fitness industry. I have taken my experiences in Sport, Coaching, Personal Training, and CrossFit to mold the ideal training program; Where science and education meets the physical demands and competitive environment of CrossFit. Expect Results in the following areas: 

  • Muscle Endurance and Strength
  • Power
  • Conditioning
  • Flexibility and Mobility
  • Body Composition

REAL Athlete will expose your weak spots. You cannot hide from this program. But, when you conquer feats you never thought you could, you will have more confidence. And for that, you will be a better athlete, spouse, parent, employee, and person. You will be challenged daily. There will be days you want to give up. When you persevere and stick to the program, I guarantee you will be in the best shape of your life!

Money Back Guarantee

Welcome to REAL Athlete!

I am so confident you will love REAL Athlete that I offer a 100% money back guarantee. If you are not completely satisfied with the results, let me know within the first 30 days and you will receive a full refund.

Jay Taylor

Boise State University – Exercise Science

NASM – Certified Personal Trainer

NASM – Performance Enhancement Specialist

USAW – Sports Performance Coach

Who is REAL Athlete designed for?

Anyone looking to improve performance and have a solid training program that answers all of their training needs! Unfortunately, too many dedicated gym goers are not getting the results they deserve due to a lack of science-based workouts and variability. Also, athletes of all ages are exposed to poor weight-lifting education and old-school training methods that usually involve the theory “more weight the better". The people engaged in REAL Athlete are goal oriented; they are driven by setting goals and training to achieve them. If you’re ready to be in the best shape of your life, this program is for you!

REAL Athlete is successful because of it's 3 Pillars:

1.  Injury Prevention and Corrective Exercise

Although often overlooked and skipped, performing exercises to improve technique and mobility can enhance performance by allowing proper movement mechanics. Everyone has faulty movement patterns due to overactive and tight muscles. Without any additional training to fix these issues, injuries will occur and plateaus cannot be passed. Fixing these issues will lead to immediate performance improvements. Every REAL Athlete workout involves both mobility exercises and skill/technique work on exercises.

2.  Performance Oriented

Every part of REAL Athlete is geared around performance - not weight loss, not body composition, and not muscle size (although you will experience many of these as an added benefit). You will enjoy feeling improvements in strength, endurance, power, and conditioning by participating in science-based workouts with proven results.

3.  Empowers the Athlete

REAL Athlete will teach you to believe in yourself. You cannot achieve a goal you don't believe you can. An athlete’s mental capacity and confidence limits his or her ability to perform. REAL Athlete will build your confidence by developing physical capabilities as well as mental toughness; When you finish a workout you never thought you could or when you're on the brink of calling it quits and you finish one more round. These levels of confidence will boil into every aspect of your life.

What is the REAL Athlete training philosophy?

Why is REAL Athlete so successful?

Safety is always my first priority. Athletes should not get injured while training and an injured athlete cannot train which is very counter-productive. REAL Athlete is designed to not only resist injury, but also strengthen commonly-weak muscles that are leading to poor lifting technique. I understand the balance between strength training and performance. I am not trying to make you a professional weightlifter or power lifter, but rather produce improvements in all aspects of performance.

REAL Athlete focuses on developing movements over muscles. There will be no “back and bicep” day in your program. Instead, there will be a “Pull” day involving functional pull patterns such as Deadlifts, High Pulls, Pull-ups, and Row Variations.

I place an emphasis on developing the muscles of the posterior chain through a variety of prone floor exercises and hip-dominant pulling exercises. These movements are incredibly important in developing Strength and Power. Additionally, incorporating these movements can alleviate the poor posture that most people hold.

Last but certainly not least, REAL Athlete is fun and challenging!



"Thanks to Jay and Real Athlete I have lost over 30 pounds, my max squat has increased over 100 lbs & my endurance & mobility have drastically improved.. Thanks to this program, I have my health back. To me that is priceless."


"I now have the ability to train a variety of lifts and different endurance techniques. This program is unique and challenging, which is as good for my mind as it is for my body."


"I've been following REAL Athlete for 6 months and my Strength has improved drastically. But, more importantly, I now recover well between training sessions and I have the mobility to do exercises I've never been able to do!"


"These workouts are a difference maker. I've hit new maxes in all lifts by incorporating different training methods. I’ve been training for years and never seen results like this!"

What People Are Saying About REAL Athlete

"I love REAL Athlete! The results are incredible and I am definitely in the best shape of my life." #gettingolderbutstronger

"REAL Athlete has helped helped me lose over 60 pounds and focus on my health and lifestyle. I feel stronger and healthier than ever."

"Since day 1 I've been following and getting my butt handed to me. I love having a new workout everyday!"



 Schedule a time to meet your new coach &  check out your new training facility, Jack City Fitness!


What your consultation will look like:

Feel free to dress casually as we will be setting up your Beyond The Whiteboard Profile and touring your new Training Facility, Jack City Fitness. Also, we will get your starting measurements and I will explain the ins and outs of your program and answer any questions you may have! 

Boise's Premier Training Facility

Jack City Fitness