Kandace Hudspeth

VP Innovation Bodybuilding.com
Founder of Nourish + Bloom
lululemon Brand Ambassador
Creator of #ConditioningwKandace

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Passionately pursuing best self in the office and the gym.

I’m a lifelong fitness enthusiast with a passion for inspiring women to whole-heartedly pursue their best self in the gym and in the office.

In 2014, I relocated from New York to Boise, Idaho to join the executive team at Bodybuilding.com where I could align my passion for helping others achieve their health and fitness goals with my more than 15 years of marketing strategy expertise. Out of this enthusiasm for helping women came the grassroots for Nourish + Bloom, Bodybuilding.com’s first Women’s Private Label Brand.

In 2015, I was recognized as one of the Top 50 Influential Women in Digital Marketing. I was also highlighted in 2012 as one of the Top 25 Women Who Rock Social Media via TopRank. I have won several career-defining awards, including two Cannes Lions, an ANA Multicultural Excellence award, an AAF Mosaic award, a Gold Reggie, a Gold Andy, a CLIO for public relations, and several Interactive ADC awards.

In my down time, I lead a group fitness class I created specifically for Bodybuilding.com employees. #ConditioningWKandace focuses on maximizing cardiovascular fitness and bodyweight strength.

Fitness Background

I started weight training in high school to gain strength as a competitive cheerleader. I feel in love with the gym and quickly became a personal trainer and group fitness instructor. I spent 18 years competing in both the NPC and WBFF across the fitness, figure, and bikini divisions.

As I entered my 30’s I became less motivated by decreasing the number on the scale and obsessed with increasing the numbers on the barbell. From 2014 to 2016 I focused purely on powerlifting building my core strength lifts (300lb Squat, 205lb Bench, 365lb Deadlift).

Since 2016, I have transitioning into CrossFit with dedicated focus on Olympic Weightlifting and gymnastics skill development.

Over the years, I have always maintained my bodyweight conditioning, often leveraging my #ConditioningwKandace workouts to keep my cardio session fun and engaging.

Fitness Philosophy

Fitness should be fun, its freedom to play and permission to fail.
The time you spend sweating should fill you with confidence, self-love, and gratitude.
You are in complete control of the effort you give to each workout and to each day.
Hard work is the most pure reflection of gratitude and the most promising way to grow.
Move in ways that challenge you, that build confidence, that reaffirm your strength.
Bring that strength with you as you take on the rest of your day.